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Viewing Articles Categorized as “Brand”

Print Speak: What’s the Difference Between Offset and Digital Printing. Why Does it Matter to You?

October 13, 2016 by

    In a nutshell the primary difference between offset printing and digital printing is that digital printing is better option for short run printing (short run meaning a small order, typically under 2000 copies) and offset printing is clearly the better option for larger orders. Both types of printing methods produce high quality products, however offset is […]

 
Print Speak: What's the Difference Between Offset and Digital Printing. Why Does it Matter to You?

Do You Still Attend Press Checks?

September 26, 2016 by

Do You Still Attend Press Checks? As the internal point person for print projects I have always attended press checks with the creative director I am working with. I have found this gives us an opportunity to fine-tune the images, troubleshoot anything that may come up, and work closely with the pressmen, which often adds that […]

 
Do You Still Attend Press Checks?

How Print Can Turn Your Cross Channel Marketing Campaign Into a Huge Success and the Science Behind it.

September 23, 2016 by
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No longer viewed as a dinosaur headed for extinction print has found its place alongside digital in new marketing cross channel strategies. In some areas print and digital test very much the same with consumers. However it’s their differences that bring enormous value to marketing, advertising, and branding initiatives. When well executed the print/digital team […]

 
How Print Can Turn Your Cross Channel Marketing Campaign Into a Huge Success and the Science Behind it.