According to the United States Postal Service, 82% of consumers pick up their mail at their first opportunity and spend an average of four minutes sorting and seven minutes reading and opening mail. This tells us that direct mail remains an integral piece of a company’s marketing strategy. Data-driven approaches to direct mail, including improved targeting, personalization options, and the USPS Informed Delivery service, all contribute to the changing face of direct mail.
As a full-service printing, mailing services, fulfillment, and warehousing partner based in Columbus, Ohio, Pressworks can manage your direct mail piece from design to delivery. From digitally printed variable data runs with highly targeted recipients to a large volume, offset printed piece, the Pressworks team will find the right stock, inks, and finishes to create a high-quality branded piece that will inform and entice your customers.
Pressworks specializes in all types of direct mail projects from simple postcards to complicated hand-matched multi-layer pieces. The Pressworks team finds the best postage rates and takes the guesswork out of postal regulations, ensuring your mailing reaches your audience within your desired timeframe. Pressworks is a USPS Authorized Seamless Acceptance Mail Service Provider, which automates the entry and verification of commercial mailings.
Download our free ebook: How to improve your cross-channel campaign.
You need a partner who can build your mailing list, manage your variable data, find the right envelope or packing material, and determine the best postage rates and mailing class for your project. And once your pieces are printed, the Pressworks fulfillment team can help cut, fold, collate, pack, kit, and mail them. With services that include insertion, ink jetting, and tip-on, combined with technology such as a jumbo envelope stuffer, Pressworks helps maximize the results of your initiatives while making your mailing effective and hassle-free.
The Pressworks production team operates 24 hours a day, seven days a week, in central Ohio to deliver every project on time and on budget. It all comes down to exceptional value, exceptional quality, and exceptional turn times. We call this combination Pressworks Plus. Your direct mail program, plus so much more.
The difference comes down to those details that really make your direct mail piece stand out from the standard business envelope junk mail. Did know there are at least 11 different envelope styles?
Other benefits of direct mail services from Pressworks include: