Print Speak: What’s the Difference Between Offset and Digital Printing. Why Does it Matter to You?

October 13, 2016 by Katie Alu

• Brand
• Build Your Brand
• Communications
• Marketing
• Printing

    In a nutshell the primary difference between offset printing and digital printing is that digital printing is better option for short run printing (short run meaning a small order, typically under 2000 copies) and offset printing is clearly the better option for larger orders. Both types of printing methods produce high quality products, however offset is […]

Print Speak: One Word A Day Brain Booster- What is a Bleed

September 28, 2016 by Katie Alu

• Communications
• Marketing
• Printing

We all want to know what we are talking about especially when it comes to communicating with a professional vendor. Today starts our Print Speak: One Word a Day Brain Booster series. Today’s commercial printing term is “bleed”- we are not talking bleed in the medical sense but bleed as it applies to commercial printing. Bleed: […]

Do You Still Attend Press Checks?

September 26, 2016 by Katie Alu

• Brand
• Branding
• Build Your Brand
• Communications
• Marketing
• Press
• Printing
• Uncategorized

Do You Still Attend Press Checks? As the internal point person for print projects I have always attended press checks with the creative director I am working with. I have found this gives us an opportunity to fine-tune the images, troubleshoot anything that may come up, and work closely with the pressmen, which often adds that […]