Do You Still Attend Press Checks?

September 26, 2016 by Katie Alu

• Brand
• Branding
• Build Your Brand
• Communications
• Marketing
• Press
• Printing
• Uncategorized

Do You Still Attend Press Checks? As the internal point person for print projects I have always attended press checks with the creative director I am working with. I have found this gives us an opportunity to fine-tune the images, troubleshoot anything that may come up, and work closely with the pressmen, which often adds that […]

Print is Good for Your Brain, Your Brand, & Your Bottom Line

August 30, 2016 by Katie Alu

• Printing

We’ve all heard it “print is dead’, nobody reads anymore, and digital marketing and social media are the most effective forms of marketing and building brand awareness. Not so fast! The power of print is very much alive and thriving. For over 500 years print has played an intricate role in just about everything. The […]