Do You Still Attend Press Checks?

September 26, 2016 by Katie Alu

• Brand
• Branding
• Build Your Brand
• Communications
• Marketing
• Press
• Printing
• Uncategorized

Do You Still Attend Press Checks? As the internal point person for print projects I have always attended press checks with the creative director I am working with. I have found this gives us an opportunity to fine-tune the images, troubleshoot anything that may come up, and work closely with the pressmen, which often adds that […]

How Print Can Turn Your Cross Channel Marketing Campaign Into a Huge Success and the Science Behind it.

September 23, 2016 by Katie Alu

• Brand
• Branding
• Communications
• ecommerce
• Marketing
• Press
• Printing
• Uncategorized

No longer viewed as a dinosaur headed for extinction print has found its place alongside digital in new marketing cross channel strategies. In some areas print and digital test very much the same with consumers. However it’s their differences that bring enormous value to marketing, advertising, and branding initiatives. When well executed the print/digital team […]