How Print Can Turn Your Cross Channel Marketing Campaign Into a Huge Success and the Science Behind it.

September 23, 2016 by Katie Alu

• Brand
• Branding
• Communications
• ecommerce
• Marketing
• Press
• Printing
• Uncategorized

No longer viewed as a dinosaur headed for extinction print has found its place alongside digital in new marketing cross channel strategies. In some areas print and digital test very much the same with consumers. However it’s their differences that bring enormous value to marketing, advertising, and branding initiatives. When well executed the print/digital team […]

Print is Good for Your Brain, Your Brand, & Your Bottom Line

August 30, 2016 by Katie Alu

• Printing

We’ve all heard it “print is dead’, nobody reads anymore, and digital marketing and social media are the most effective forms of marketing and building brand awareness. Not so fast! The power of print is very much alive and thriving. For over 500 years print has played an intricate role in just about everything. The […]