Do You Still Attend Press Checks? As the internal point person for print projects I have always attended press checks with the creative director I am working with. I have found this gives us an opportunity to fine-tune the images, troubleshoot anything that may come up, and work closely with the pressmen, which often adds that […]
No longer viewed as a dinosaur headed for extinction print has found its place alongside digital in new marketing cross channel strategies. In some areas print and digital test very much the same with consumers. However it’s their differences that bring enormous value to marketing, advertising, and branding initiatives. When well executed the print/digital team […]
We’ve all heard it “print is dead’, nobody reads anymore, and digital marketing and social media are the most effective forms of marketing and building brand awareness. Not so fast! The power of print is very much alive and thriving. For over 500 years print has played an intricate role in just about everything. The […]
